|
||
School: INTERNAL PROJECT MANAGEMENT Quest 01: DOCUMENTS |
No Accepted Reports Log In to Create a new Report or Modify your existing Reports |
Task : Draft Outline Due Date: 7/13/2000 |
Strategic Marketing Partnership Proposal 1. Project Concept
1.2 Network sites will initially be "receive only" with capacity to be upgraded to "send -and-receive" upon the further development of Orblynx network architecture. With "send" capacity the network sites can expand services to local communities. 1.3 Network sites will serve as "hubs" for wireless, line-of-site local area network expansion. 2. Project Partners and Responsibilities
a. Sell the Global Digital Library to $22 billion US faith-based donor market on behalf of developing country beneficiaries. b. Obtain donor funds and develop capital campaign to cover library network capital and operating costs: 3- 5 year target = $200 million annually or 1% of the faith-based donor market. c. Obtain endorsement of world religious leaders and develop collaboration with key national churches and faith-based donor agencies to support the management of the national capital campaign. d. Collaborate with key content providers, including national governments, international development agencies, non-governmental agencies (NGOs), civil society organizations (CSOs), and post-secondary academic institutions to provide appropriate content for library sites. e. Provide training in systems administration, management, and maintenance to user community through a "train-the-trainers" program in collaboration with national churches and faith-based donor agencies. 2.2 Orblynx a. Provide "pro-bono" the initial equipment and connectivity (2-way) for project demonstration site(s) to test "proof-of-concept" in one or more geographical regions of the world. (Africa / Latin America) b. Provide ICORE with space segment and "receive only" ground station equipment at competitive costs. Provide "send-and-receive" capacity at competitive costs upon further development of Orblynx network architecture. c. Provide ICORE with training and technical expertise to "train-the-trainers" program staff to support systems installation, administration, management, and maintenance. d. Provide program-related investment (PRI) to ICORE to support on-going demonstration project and national capital campaign.
a. Assist ICORE in developing digital library network concept and implementation plan, including partner development and strategic placement of network sites. b. Provide ICORE with corporate development and project management services for developing donor/beneficiary community and national capital campaign. c. Provide ICORE with distance education, project management software and programming services to develop and maintain library content and manage program implementation, including design of training program(s) and staff development. d. Provide ICORE with content development support services, including the management of content development staff. e. Provide ICORE with systems integration services (telecommunications and energy), product fulfillment, and supervision of systems administration, management, installation, and maintenance. 3. Project Marketing
a. ICORE, with the endorsement of world religious leaders, will market digital library services directly to faith-based donor agencies in the US which collectively manage $6 billion in benevolences each year. Based on a preliminary marketing survey, ICORE estimates that direct sales to donor agencies may comprise 20% or 2,000 digital library network ground stations over a 4-years period. Direct marketing to large churches are estimated to account for an additional 20% or 2,000 ground stations for the same period. b. ICORE, with support from EcoSage Corporation, will market parish membership and individual member subscriptions to the digital library network. Membership marketing is projected to account for an additional 40% of sales over a 5-years period. Annual membership marketing will also be the primary source of funds for ICORE administration and project management costs.
a. ICORE will announce the Global Digital Library project at the Millenium celebrations in New York (September 1-10). Concept documents, testimonials, and photos from the proposed demonstration project will be distributed to world religious leaders and heads of states. b. ICORE will conduct a capital campaign feasibility study in August - September 2000, and launch the Capital campaign in October 2000, prior to the Millenium celebration on December 25, 2000. c. ICORE will conduct a feasibility study in collaboration with national churches in developing countries in order to provide statistical social and economic impact data to support project marketing. d. ICORE will sponsor a national conference of faith-based donor agencies in early 2001 in collaboration with world religious leaders. The conference will include international development agencies and the US philanthropic foundations. 4. Content Development / Timeline
4.2 Content development by EcoSage Corporation for the demonstration site will be completed prior to September 1, 2000. Subsequent content development will be completed in collaboration national governments, international development agencies, universities, and the pilot project community beginning September 2000. 4.3 Content development activities will be integrated into the ICORE marketing effort beginning October 2000 in order to optimize donor participation. 5. Project Finance
a. Funding for the Global Digital Library research and development is providing by ICORE and EcoSage Corporation with the support of a $50,000 grant from the New Visions Foundation.
b. ICORE requires an addition program-related investment in the amount of $750,000 (September 1, 2000) to launch the capital campaign. c. Total ICORE program-related investment requirement: $1 million. The program-related investment (in the form of an equity loan) will be repaid at commercial interest rates from operating revenues derived from the ICORE capital campaign.
a. ICORE will seek grants from donor agencies and membership fees from individual library subscribers (donors and beneficiaries) to support the recurring operating, training, and maintenance costs of the library network. 6. Use of Terms
6.2 Program-related Investment: A program-related investment refers to a mechanism by which a donor agency, private corporation, or individual loans funds to a non-profit organization to support the organization's mission. It is a legal arrangement and does not compromise the non-profit organization's tax-exempt status. The finance agency is entitled to a return on investment, but generally at less than commercial rates. An ROI of 2% per annum is typical of a program-related investment. However, it is not illegal or unethical for the financing agency to charge commercial rates.
|
File Attachment: DRAFT 7/13/00 |
Virtual Schoolhouse Technology Copyright © 1998-2005, EcoSage Corporation E-mail: webmaster@ecosage.com |